Audience Analysis

Audience Examination Paper

Andy Grigsby

Organization Communications/COM/285

May 17, 2010

Geri Markley

Audience Examination Paper

The real key to nearing your target audience is to 1st know them. First, know their qualities; know what conversation channels to work with, the variety of the target audience, and most of how do you ensure the message is beneficial.

Identification of Audience Features

Before performing a meeting you should look at the audience's characteristics. Such as, educational and professional qualifications, knowledge and experience levels, English language ability, and reading circumstance if studying is mixed up in meeting (, В 2000).

Because of their educational and professional background try gathering information about their very own reading ability and determination to read. College graduates and/or students must be able to read and comprehend better than those who just have a class school or high school target audience. Know the work requirement of each employee. Do not confuse a title which has a professional function. Remember virtually any professional can be quite a manager. Task functions and implies the levels of the careers (, В 2000).

Also consider knowledge and experience levels. For example , use professional and academic backgrounds when ever determining the information and connection with an audience. It is sometimes best to rank your target audience as beginner, intermediate, and expert. Newbies are not very knowledgeable and fear some subject. They will prefer basic concepts and procedures and would rather acquire things performed quickly to get quick results. More advanced Audiences incorporate some knowledge and experience. And Experts are incredibly knowledgeable (, В 2000).

Another thing to consider is English-Language Ability. A few employees have graduated via and U. S. School but are from a different nation; English may be their second or third language (, В 2000).

What communication channels are appropriate?

When conducting a meeting you...

Sources: (2000). В Audience Analysis. В Retrieved from http://core.ecu.edu/engl/henzeb/5780/audanal.htm

Bowman, G. В (2002). В Business Communications: Handling Information and Relationships. В West Michigan University. В Retrieved by http://homepages.wmich.edu/~bowman/channels.html

Locker, K., & Kienzler, G. (). Organization and Management Communication (8th ed. ). New York, Nyc: McGraw-Hill.

(). В. В Retrievedfromhttp://faculty.kfupm.edu.sa/MGM/danielm/new%20Three%20CHARACTERISTICS%20OF%20AN%20EFFECTIVE%20MESSAGE.htm



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