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Marketing Exploration - Fastuosidad Jeans Eastwood, Libis

University of Lamina Tomas

College or university of Commerce and Organization Administration

Significant in Promoting

MARKETING RESEARCH- GLORIA JEANS EASTWOOD

In partial Happiness

For certain requirements of

Marketing Research

Submitted to:

Associate Prof. Iluminada Vivien Ur. Domingo, DBA

September 12-15, 2010

Submitted by:

Anel Mendoza

Emil DP. Nera

3M6

DESK OF ARTICLES

Executive Summary………………………………………………………………………1

CHAPTER you: INTRODUCTION…………………………………………………………. a couple of

A. Backdrop of the study………………………………………………………. 2

W. Research Objectives………………………………………………………….... 3

C. Scope and Limitation in the study……………………………………………3

SECTION 2: FIRM PROFILE

A. Company History………………………………………………………………. 4

1 . Vision…………………………………. ………………………………….. five

2 . Mission……………………………. …. ………………………………….. a few

a few. Values………………………………. ……………………....................... 5

4. Products………………………………. ………………………………….. 6th

CHAPTER three or more: RESEARCH METHOD

A. Analysis Design……………………………. ……………………………….. 7

M. Total Sampling………………………………. ……………………………….. several

C. Test Size…………. ………………………. ……………………………….. eight

CHAPTER 4: PRESENTATION, EVALUATION AND PRESENTATION

A. Tabular Presentation…….. ……………………………………………………9

1 . Consumption Portion………... …………………………………………………. 9

2 . Frame of mind Portion………………………………………………………….. 18

3. Image Portion……………………………………………………………. 16

4. Category Portion………... ……………………………………….. 18

PART 5: SYNOPSIS, CONCLUSION, AND RECOMMENDATION

A. Summary and Conclusion………. …………………………………………19

1 . Usage…………………………. …………………………………………19

installment payments on your Attitude………………………. …………………………………………20

several. Image…………………………. ………………………………………... 20

4. Classification………. …………. ………………………………………20

B. Recommendation……….. ……………. …………………………………….. 21

BIBLIOGRAPHY……………………………………. ……………………………………21

APPENDICES……………………………………………………………………………22

A. Questionnaire…………………………………………………………………22

B. Photographs of studies with respondents………………………………….. 25 PROFESSIONAL SUMMARY

Our Advertising Research study is approximately the different personal preferences of consumers concerning different limbs of caffeine shops. This kind of Marketing studies based on quality survey. The scope and limitation in our survey will be coffee connoisseurs, students and customers of Gloria Jean's, Eastwood. We all conduct review by releasing survey questionnaires then accumulate and collect results.

We 1st establish the Introduction composing of the background of the research, research goals and opportunity and restrictions. Background in the study offers you an idea about the ambiance of the chosen product. Analysis objectives is definitely concerning in the intention and purpose of each of our research. Eventually, the range and limits of the examine illustrate where we are going to focus with regards to the persons involve in our samples inside the survey.

After Intro we proceed to the research design and study method accompanied by the analysis of data and finally, the conclusion and recommendation with the research study. Doing these things we guarantee that the following researches happen to be carefully and properly carried out. In view of the simple fact that tooth paste is a asset product all of us aim to understand the consumers preferences regarding to it.

CHAPTER 1

INTRODUCTION

These research assist espresso shops to improved their very own plan and strategies to increase sales and achieve success in satisfying and satisfying consumers efficiently and successfully.

We're within a fast moving market. Every so often, fresh innovations of products are presented as well as next generation products. You can also get continuing within pricing, customer and trading promotions, marketing and positioning and transfering. Marketing at the retail store level is also rapidly changing.

A. Background from the Study

All of us chose coffee shops because nowadays the coffee...

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